Fastest ever fall in personal ratings for a PM

This month's Ipsos MORI's poll, conducted two weeks ago, has more bad data for Brown to add to that of other recent polls:

• Brown's first year in office has seen the fastest fall in personal ratings for a Prime Minister ever recorded. His ratings are currently as low as John Major's were after Black Wednesday, in the years before Labour's 1997 victory under Tony Blair.
• Brown's first year also sees the deepest economic gloom Ipsos MORI has recorded since 1980: seven in ten people (69%) now believe that the general economic condition of the country will get worse over the next 12 months.
• Almost three quarters (73%) of the public are now dissatisfied with the way the Government is running the country, and just one in five (21%) are satisfied.
• Seven in ten (70%) are dissatisfied with the way Gordon Brown is doing his job as Prime Minister. Among Labour supporters, equal numbers are satisfied and dissatisfied with Mr Brown (45%)
• Half the population (50%) is satisfied with the way David Cameron is doing his job as leader of the Conservative Party, and three in ten (30%) dissatisfied, while one in five (21%) don't know. 82% of Conservative supporters are satisfied with Mr Cameron, and just 9% are dissatisfied (and 35% of Labour supporters are satisfied with Mr Cameron, compared to just 9% of Conservative supporters satisfied with Mr Brown)
• A third (33%) are satisfied with the way Nick Clegg is doing his job as leader of the Liberal Democrats, and a quarter (24%) are dissatisfied. Almost two-thirds (63%) of Liberal Democrat supporters are satisfied with Mr Clegg, and 14% are dissatisfied
• Seven in ten people (69%) now believe that the general economic condition of the country will get worse over the next 12 months; this is the lowest score Ipsos MORI has recorded since March 1980.

6pm: Graphic added (although UK Polling Report is cautious about comparing with previous MORI polls because of  methodology changes).

Comments

[Hardcore Conservative]

I have just spent a most enjoyable time reading Toynbee getting thoroughly savaged by her readership after writing one of her Gordon is misunderstood articles.

You know we are doing things right when the Guardians readership turns like this. As one contributor wrote: “Anyway, I guess this is it, we're all going to Toryland”.

If you have a bit of spare time then the comments section following the article is well worth a read, it is so funny and will be a most uplifting experience.

http://www.guardian.co.uk/commentisfree/2008/jun/27/gordonbrown.labour?commentpage=1

[Andrew]

If we're up 5 entirely because of methodology changes then that implies that MORI wants to adjust to be more accurate (about the huge scale of our lead) since Crewe & N. Because we remember which pollster got it right - the one that said we would rout Labour - that was YouGov!

So you could see the new poll as more accurate and the old as less. They're still not directly comparable, but this data will still go into the poll of polls and as more pollsters realize that internet polling is better, the vast scale of GB's unpopularity will show in all of them.

I expect to see a poll (which the govt will dismiss) giving us 51% or more (of those saying they will vote).

[John DOE]

Thanks for the little hint HC, that was indeed a most pleasant experience. I loath the Toynbee type.