We've asked three of Britain's leading opinion pollsters, Stephan Shakespeare of YouGov, Andrew Hawkins of CommunicateResearch and Ben Page of Ipsos Mori, five questions on polling. So far they have answered three of them and you can see their answers here, here and here.
The fourth question was Do you think that public opinion moves more quickly or more slowly than in the past?
You can watch their answers below but in summary: Stephan Shakespeare says we can be less sure of public opinion than in the past, Ben Page says they have always moved quickly but there is more volatility today and Andrew Hawkins says speed is not the issue but the promiscuity of voters is.
Just shows - yet again - the volatility of polls!! They seem to change with every passing headline...
Interestingly my views have never, ever been sought for one of these political polls though I often get stopped on the street and asked about consumer products. Has anybody on this forum ever taken part in a political poll and if so what kind of questions were they asked?
Posted by: Sally Roberts | June 17, 2007 at 08:44
yes- i'm on the yougov books, and i seem to get around 4 polls a month on varying topics (mainly on brands/politics- i had around 6 during the scottish election campaign). One poll which does come around often is the 'which party closely identifies with your views on immigration/europe/nationalisation etc.' I have no idea who is behind that one...
Posted by: simon | June 17, 2007 at 13:27