18 Doughty Street's campaign video on tax has just gone online and is downloadable here. I hope you consider it interesting enough to forward to your friends and colleagues.
Newsnight previewed the video last night and interviewed Tim about the concept. Tim also expanded on the idea in The Times today.
This morning the TaxPayers' Alliance and I were joined by 16 volunteers in handing out thousands of "tax credit cards" - as seen in the video - to commuters in the Westminster area (a short film of this campaign will be uploaded soon).
The video is just the first of many, please tell us what you think of it through this survey. Campaign videos of the same high quality will be produced every single week from now on, and we want you to choose what concepts we turn into adverts.
Deputy Editor
What will they tax next?
Video downloads, I expect.
Posted by: William Norton | January 30, 2007 at 13:05
I just watched the video. That is the kind of video I would like to see on mainstream TV. I tried to register on Doughty Street so that I could comment there, but although I can't remember registering before, I kept being told my 'login' was incorrect - I hate these barriers although obviously they are necessary!
Posted by: Patsy Sergeant | January 30, 2007 at 13:55
Exactly the same has happened to me. I've tried to register again using a different email address but it won't accept that either. Any ideas anyone?
Posted by: malcolm | January 30, 2007 at 14:18
Good idea to make ads -- too bad this first one is definitely substandard. The joke is pretty simply and gets repeated ad nauseam. Some more facts & figures would have helped. It was also too long.
Posted by: Goldie | January 30, 2007 at 18:01
Very funny William! Thanks.
If you want to make further comments on the video please complete this brief survey.
Posted by: Editor | January 30, 2007 at 18:11
I also had the same problem as Patsy and Malcolm when trying to register. I've emailed 18DS and am waiting for a response.
Teething troubles with new websites are only to be expected. Hopefully it will be easily sorted out.
Posted by: Geoff | January 30, 2007 at 19:47
Thank you Geoff. We are working on these problems.
Posted by: Editor | January 31, 2007 at 08:11
I share its objectives, but this ad really is disappointingly feeble, as Goldie says.
Posted by: A reader | January 31, 2007 at 10:39
Tim, I've had my activation email from 18DS now, have logged in and everything is working splendidly.
As I thought - teething problems only to be expected but great to see everything coming together. Well done to all involved with 18DS.
Posted by: Geoff | January 31, 2007 at 19:40