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A chameleon would be too obvious I suppose!!

Maybe change the torch for a wind turbine with a red white and blue 'swoosh' as it goes around.

Is anyone really that bothered about the logos? They all seem pretty bland but they're instantly recognisable and I don't see any grand symbols of any party that would be better used. At least the torch brings to mind Lady Liberty's torch (and perhaps in future years the Olympic torch!). I don't see a logo change making any difference at all, except perhaps for a few days of "Cameron playing image politics" headlines and a few punchlines in Labour and LibDem political speeches.

Logos and brands can be very important. Take it from someone who worked In Public Affairs at Royal Mail - when the Group changed the name and logo to Consignia....

If they wanted something similar the torch could replaced by the rays of the sun (though not like the Japanese flag I hasten to add). It would show the commitment to renewable energy - and depicting suns rays could be seen as the dawn of a new era.

How about that....

...or are logos just a bunch of rubbish after all?

I thought the torch was fuelled by methane gas as demonstrated by the cartoon on last night's Conservative Election broadcast.

A blue flag?

Personally I say keep the torch. There's something appealing about it.

Something tells me a windmill would come out looking like a swastika. That might please some of the newer visitors to this site worried about the BNP but swastikas have, as the Americans say, strong negatives.

I'm sure I read somewhere that the torch (which in its original version looked like an ice cream cornet) only dates from the 1970s when Maggie noticed we didn't have a logo.

Ken Baker added the disembodied arm (as part of a relaunch to persuade everyone Maggie wasn't on the way out - that version it looked as if the hand was trying to pass on the torch to someone else as quick as it could). Hague dropped the torch for the yellow swirl. Howard brought back the torch + arm in a faintly 1930s Communist style (altho' the angle of the arm has always looked anatomically dubious to me - as if a left hand has been grafted onto a right elbow).

Oh, just leave the damn thing as it is. We've got better things to spend money on.

I like the torch and what it symbolises. Perhaps predictably, I prefer its 1980s guise.

You could put a wind turbine on your CH logo, Ed.

Remember to pee on your compost and don't overfill your kettle!

Changing logos is tricky and can be very expensive. What I do like are the softer blue colours that DC used on his leadership web site. Our blue in the past was a harsh old fashioned blue (I am not being toungue in cheek on this, seriously it was). Maybe a more cost effective option would be to keep the torch but tone down the harshness of the blue. I know this sounds like I;'m joking but I'm not. (BTW I used to work in a design office so know a bit about this),

Matt

"Our blue in the past was a harsh old fashioned blue"

I always thought Royal Blue was a rather attractive colour. Red is too strong (and reminiscent of "danger") and yellow just looks sickly.

Light blue looks weak and pale - suggests a lack of conviction. But that's just my personal opinion.

Sad as it may be, I don't think we should underestimate the importance of branding. The party's biggest electoral problem is a poor brand image, and if a new logo can help shift it then why not? My suggestion would be to use the 'vote blue, go green' swoosh to replace the v is conservatives. Works quite nicely since there are six letters each side.

Just yesterday I was brandishing a leek suggesting to my (Labour member) housemate that it might be the ultimate vote blue, go green reinvention - although swapping torch for leek might be a tad Welsh-specific? Seriously, it's fine as it is. Get other senior party members talking a la Cameron and people might start to believe the party is changing.

Perhaps bluebell blue as opposed to royal blue. Having said that, royal blue for ones waterproofs stand out better.

Is the colour of Mayfair and Pall Mall on Monopoly Blue or Purple? This has been an argument I've been having for years!

So its going to be conserVatives? Would that make people think the name of the Party is the Conser Atives Party?

I like the torch. It symbolises what the Tories will do to the country if they get in.

How about a picture of a family with barbed wire round it and various menacing figures outside?

Or a little chameloen on bike escorted by two helicopters?

Or the EU flag with a cross through it?

Or a map of the world with all the pink bits on?

Or Dave with his fingers in his ears, and Norman Tebbit shouting into a megaphone just by his head?

Or a group of Morris dancers inside a circle with a poppadum, EU flag, bagette and bratwurst outside menacing them?

I guess the logo of an open prison door with lots of nasty criminals pouring out has already been claimed by New Labour passing Leftie?

"I like the torch. It symbolises what the Tories will do to the country if they get in."

I'm sure that whichever logo the Conservative Party chooses, the party will manage to survive a lot longer than the movement which adopted the hammer and sickle as its logo - from red flag to white flag in just a few decades!

"I, for one, have never liked the flaming torch emblem. Could anyone recommend an alternative?"

Terry's Chocolate Orange?

I'm sure that whichever logo the Conservative Party chooses, the party will manage to survive a lot longer than the movement which adopted the hammer and sickle as its logo - from red flag to white flag in just a few decades!

It's possible that you may be confusing the Communist party with the Labour Party. That's like confusing the Tory party with the Nazis, which even I would agree is unfair.

"It's possible that you may be confusing the Communist party with the Labour Party."

Not at all - that's an association you leapt to all by yourself. Odd that.

Seriously, I think an oak tree would make a great logo - the heraldic symbol for antiqity and strength, connotations of 'royal oaks', and of course looks 'green'.

The Labour Party used to have the red flag as a logo but it didn't have a hammer and sickle on.

I doubt an Oak Tree would get past the design consultants - too complicated to draw!

KISS

"It's possible that you may be confusing the Communist party with the Labour Party."

Not at all - that's an association you leapt to all by yourself. Odd that.

I assume you are being deliberately obtuse.

It was you who suggested that Labour was the party who adopted the hammer and sickle - the Communist party symbol.

The Labour Party symbol was the same until 1983. Before then, it was a pen crossed with a shovel surmounted by ... a torch.

Well an abstract earth would stress both the environment and an internationalist approach to foreign policy, global outlook to the economy etc and it is a very outward looking symbol.

I know the Greens use an Earth symbol but it is dull. The Tory one shouldmix the blue and green from the votebluegogreen colour scheme.

It's got to be a bicycle. What better symbol of party unity could there be? It combines the green environmentalism of the Party's present and future under DC, with the vigorous virtues of self-sufficency, independence, enterprise and social mobility exemplified by Lord Tebbit's famous advice.

Now, as then, the message to the nation is "On yer bike".

"The Labour Party symbol was the same until 1983. Before then, it was a pen crossed with a shovel surmounted by ... a torch"

Indeed it was. But they used a red flag logo as well.

"It was you who suggested that Labour was the party who adopted the hammer and sickle - the Communist party symbol."

No I didn't. How typical of somebody of your political ilk to tell such a blatant fib.

A Duck dying of bird flu?

No I didn't. How typical of somebody of your political ilk to tell such a blatant fib

I think you need to adjust your medication.

You said, in reference to the Labour party, and I cut and paste from your post:

I'm sure that whichever logo the Conservative Party chooses, the party will manage to survive a lot longer than the movement which adopted the hammer and sickle as its logo - from red flag to white flag in just a few decades!

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