Scottish Conservatives launch new logo and website at National Convention

By Matthew Barrett
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The Scottish Conservatives have launched a new party logo. The new logo has a distinctly Scottish Unionist tone - it has the dark blue of the Saltire, with the red of the Union Flag. It replaces the previous green tree logo, which was a variation of the national Conservative logo.

The Scottish Conservatives also launched a new website, at the Scottish National Convention being held in Dundee today.

Leader of the Scottish party, Ruth Davidson, said:

"Our new Union Saltire logo is bold, fresh and easy to recognise. Obviously inspired by the St Andrew’s Cross, it is distinctly Scottish but with colours which clearly reflect our pride in the United Kingdom."

Deputy Leader Jackson Carlaw, who led the redesign, said:

"Our new Union Saltire logo stands out on a ballot paper where it has a positive and suggestive impact – it says ‘Vote Scottish Conservative’. From today the Union Saltire is the easily identifiable symbol of our Party for the decade ahead. A new logo alone will not deliver results, but new branding, improved organisation and a new generation of candidates will underpin the policy, vision and shape of a renewed Scottish Conservative Party led energetically and with determination by Ruth."