Ryan Shorthouse is the Director of Bright Blue. Follow Ryan on Twitter.
Tories are a bit more cheery. Well, on domestic matters, certainly. The painful fiscal plan finally seems to be working: various indicators in recent weeks suggest Britain is bordering on healthier economic times.
Sure, Cameron can’t get cocky. Serious problems need confronting: the squeeze on living standards for those on modest incomes, most notably. But ignore those who advise Cabinet members to moderate positivity. Optimism is crucial for Conservatives.
The British Conservative Party has been most successful electorally when it offers the hope of a better future, especially for those on modest incomes. Think Macmillan’s 1959 Election victory, based on a decade of rises in the wage of industrial workers who “never had it so good”. Or Thatcher’s Right to Buy policy in the 1980s, which was so popular because it enabled thousands of people living in council houses to achieve their dream of home ownership.
Very soon, the Chancellor should champion an emerging boom and promise future tax cuts and an increase in the minimum wage for working families who have persevered through austerity.
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