Robert Halfon is Conservative MP for Harlow. Follow Rob on Twitter.
What are four words that best sum the Tory-led Government? Labour would have the public believe it is 'grannies', charities, 'pasties' and 'millionaires'. But, Conservatives don't need to let the left's narrative become the story. There is a very powerful message to communicate, centred around Aspiration, Opportunity, Community and Fairness.
Take Aspiration: Want to own your council home? Then you will get a £75,000 discount. Want to start up a micro business in your rented social housing? Now you can do it. Want to work and get out of the poverty trap - rather than stay on benefits? Receive the universal credit combined with the raising of income tax thresholds.
Take Opportunity: Want better local schools and hospitals? Academies and Free Schools with tougher curriculum will raise standards. Choose the GPs and Hospitals you prefer, unconstrained by the bureaucracies of the PCTs and Strategic Health Authorities. Want more skills? Go for one of the 400,000 apprenticeship places on offer, the Youth Contract, or even the Work Programme.