Australian Prime Minister John Howard is one of the most successful conservative leaders in the world today - perhaps the most successful. Lynton Crosby is the man widely credited for helping Mr Howard achieve some of his biggest victories.
Another Howard, Michael Howard, tried to import 'the Crosby factor' for last year's UK General Election and appointed Mr Crosby as director of the Tory campaign. Mr Crosby became closely associated with the dog-whistle campaign that characterised last year's Tory campaign.
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