By Tim Montgomerie, Editor of ConservativeHome.com and a speechwriter to two former Tory leaders.
A number of US commentators - including Fred Barnes, David Brooks and Mike Gerson - have suggested that the Republicans should study the renaissance of Britain's Tories as they plot their own way back to popularity. That's good advice because - despite recent setbacks - the Conservatives are likely to be Britain's next government. Although there's much to learn the study needs to be careful and learn from the mistakes as well as the more evident successes. Jonathan Freedland wrote an article for the New York Times that - if absorbed - would have sent the GOP in a very unbalanced direction. Here are eight observations on what the GOP should learn from David Cameron's Conservatives:
(1) Patiently build for the long-term
This is probably the most important lesson - and one made by The Spectator's James Forsyth in another very useful look at this subject. It may be difficult to hear this but Americans are unlikely to turn against Barack Obama quickly. The Conservatives wasted our first four years in opposition -
believing that voters would soon reject Tony Blair and we consequently failed to begin
the work of serious policy renewal. There was too much tactics, too little strategy.
All over the world we see voters re-electing incumbents at the first time of asking. Think Tony Blair, George W Bush, Jacques Chirac, Gerhard Schroeder, Stephen Harper, John Howard. Republicans don't need to complete their rethink quickly. Take time. Don't rush to conclusions. Debate thoroughly. Undertake serious - academically respectable - policy making. And don't throw your best long-term prospects (eg Bobby Jindal) into the line of fire too quickly, as we did with William Hague.
(2) Aim for greater breadth of appeal...
David Cameron's change agenda can be summarised by four 'C's:
- Candidates: He has relentlessly promoted women candidates and candidates from minority backgrounds (and with some success).
- Conservation: A famous visit to a Norwegian glacier - complete with huskies - was the most memorable moment in David Cameron's conversion of his party to the cause of combating climate change. Voters were encouraged to vote blue (the Tories' colour) and 'go green'. Conservatives have been most successful electorally when they've focused on local, practical green measures rather than 'change the world' environmentalism.
- Compassion: In echoes of George W Bush's 2000 campaign David Cameron has presented himself as
a gentler conservative, concerned about the many poorer communities
failed by Labour's big state. The first visit of his leadership was to a project working with disadvantaged youths and his first announcement was a major commission into the causes of persistent poverty.
- Civil liberties: Once the party of authoritarianism the Conservatives have about-turned and become a vigorous opponent of Labour's plans for a national ID card and for an extended period of detention without charge. A more respectful view of same-sex relationships has also bought David Cameron greater opportunity to make the case for traditional marriage.
All of these changes have helped the Conservative Party connect with the many wealthier British voters that had deserted it.
(3) ...BUT not a different narrowness
Under Michael Howard - David Cameron's predecessor as Tory leader - the party had become too narrow; talking only of crime, immigration, tax and Britain's relationship with Europe. David Cameron has rightly added to the Conservative appeal by addressing quality of life issues (the 'CCCC' agenda referred to above). But - although necessary - it left the Conservative Party almost as unbalanced in the summer of 2007 as it was under Michael Howard in 2005. More core Tory Party members were unhappy with David Cameron in September 2007 than were happy. Only when the Tory leadership started simultaneously talking about the familiar and 'the change' messages was David Cameron able to unite the core vote and the new members of his coalition*.
Australian John Howard's rule of thumb was to spend as much time keeping his base happy as wooing new voters. David Cameron neglected the first half of the task until a year ago.
(4) Neutralise the left-leaning media
In our earliest days of opposition, the Tories just seemed to get angry - attacking the left-liberal media and retreating under the comfort blanket of the Daily Mail and Telegraph (Fox News and Talk Radio would be the nearest US equivalents).
David Cameron realised that an election victory would be very difficult if the BBC and The Guardian (as the journal of the ideas class, it is Britain's most important newspaper) remained hostile. He has courted both extensively - not just giving them constant exclusives but also addressing 'their issues' - 'the CCCC quartet'. Labour reacted furiously when a recent Guardian leader entertained the mere possibility that its readers should consider voting Tory.