Sarah Palin is back with a bang but is unlikely to appear on a presidential ticket again

Sarah Palin's memoir, Going Rogue, is selling like hot cakes but the American fascination with the former Governor of Alaska is unlikely to see her become a contender for the nation's highest office.

Sarah Palin, talking to Oprah Winfrey, says she is not considering a presidential bid in 2012 (not yet, anyway): "“I’m concentrating on 2010,” when there will be midterm elections. Has she thought about running? “It’s not on my radar screen right now,” she said. Then again, she probably wouldn’t tell Oprah if she were, right? “No, I wouldn’t,” Ms. Palin acknowledged." [New York Times].

Moderate Republicans are said to be unhappy at Sarah Palin's re-emergence: "Moderate Republicans—yes, they are not yet extinct, though most are in hiding—scoff at Sarah Palin and wish she would go away. But she's not going away. This week she's going on-air with Barbara Walters and Oprah Winfrey to flog her new book, Going Rogue: An American Life, and to promote her brand of in-your-face, power-to-the-people conservatism." [Newsweek].

For the Republican Portillistas at NewMajority.com, Palin has celebrity but not credibility.

Loved by most Republicans and hated by most Democrats: "Ms. Palin remains highly popular among Republicans (69% favorable). But the Democrats' striking antipathy to the former governor—she has a 72% unfavorable rating among them—drives down her overall approval." [Matthew Continetti].

Independents are divided but could they be won over if she demonstrated substance on policy?: "In last month's Gallup poll, Ms. Palin had a 48% unfavorable and 41% favorable rating among independents. Not good, but not insurmountable. Flip those percentages, and they could be serving moose burgers in the White House in 2013. What drives independents' uncertainty is their feeling that Ms. Palin isn't up to the job." [Matthew Continetti].

The consensus is that she's unlikely to run: "Republicans have just edged ahead of Democrats in the polls and Mr Obama is suddenly looking as if he might be just a one-term President. But Mrs Palin is unlikely to become the candidate who can oust the man Oprah anointed as "the One"." [Toby Harnden].

For many she'll be a hero of movement conservatives but never anything else: “Palin will forever be a cult hero among conservatives, but I think it is unlikely she will ever hold public office again. In fact, I have concluded that she will never even run. In 20 years she will have earned a spot on the mountain with Buckley, Goldwater, and Limbaugh, but I don’t see her on a ballot again.” [A consultant quoted by Jim Geraghty].