Last Saturday we discussed Tory targeting strategies. Today, Cllr Leah Fraser, the Conservative Parliamentary candidate for Wallasey, calls for a distinction between immediate target seats and more medium term targets.
Every book and manual you read about winning elections talks about the need for targeting. Whether it’s polling districts in a ward; wards in a borough or parliamentary constituencies. In days of limited resources – people and money – it makes sense for their efforts to go where they can make the greatest difference.
The focus is, rightly, on the next General Election. If we break down the seats purely on the basis of that election – we have the ones we hold, the ones we can win and those we won’t win, even with a 20% lead nationally.
Now, it would be crazy to pour scarce resources into seats which have a notional Conservative majority. If the local Party cannot hold a seat in the current climate, there must either be a very strong local factor against us or that association is not performing and no amount of additional resources will help. Money spent badly is worse than money not spent at all.
Those seats we can win and ‘need’ to form the next Government are most easily assessed via the swing required for us to win, compared to last time round.
These are the seats which have, pretty much, selected their candidates and are working towards detailed, month-by-month campaign plans. The Party’s focus on selecting early for target seats is already paying off in many places. It certainly made a difference in Crewe & Nantwich.
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