The appointment of a conventional Chief of Staff to head David Cameron's office and ensure fast, definite decision-making.
The appointment of a full-time, experienced campaigns co-ordinator who reports directly to the party leader. Lynton Crosby who ran the party's 2005 campaign provides a model.
The appointment of a full-time professional pollster who will report unfiltered to the party leadership, ensuring all big initiatives are properly market tested so they are communicated in the best possible way.
The utilisation of all the party's talents including the rehabilitation of some of the individuals who have fallen out of favour with Team Cameron in the last five years.
The establishment of a campaigns committee that will both listen for and communicate campaigning ideas with the voluntary party and Tory MPs.
The development of an External Relations Unit that will develop much better relations with the leading opinion formers in the third sector and conservative movement.
Integration of the party's new media operation into the field operations team so that the party has the ability to communicate to a wide range of voters motivated by single issue concerns.
Ground war operations have sometimes been starved of funds but were the most successful part of the CCHQ operation. The ground war team should receive a greater share of the party's revenues so that it can spend early and over the long-term.
The party must also be careful about the implications of the failure to break through in Scotland, among public sector workers and in seats with large numbers of ethnic voters. While reassurance for these groups is important there may more votes to be won amongst voters in England in the private sector.
The creation of a functionally independent Scottish Conservative Party on the CDU/CSU model able to develop a distinctive centre right pitch for Scottish voters.
