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James Hellyer

Danny Finkelstein has denied that Hague and Howard ran "core vote" camapigns. He preferred the term "transfusion strategy". The COnservatives have been losing voters from the professional classes, and "Instead of trying to lure those people back, Conservatives have been trying to replace them with other people, people with less “advanced” social views. It’s not been a core vote strategy, it’s been a transfusion strategy. It has not worked. It will not work. And not just because the number of AB voters is growing and turns out in higher proportions. It’s also because AB views rub off on everyone else. The Tory party can try to change the opinions of AB voters. Or it can accept those opinions and adapt to them. What it cannot do is ignore them. The thing about the chattering classes, you see, is that they chatter."


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