The tactic by which politicians hide dubious policies behind personal life stories.
Tony Blair appears to be a very devoted husband and father. And he's not afraid to cultivate this image. When first elected his family were photographed arriving at church in a people carrier. When baby Leo was born Mr Blair appeared on Downing Street's steps holding a mug bearing a picture of his children. But if 'Tony Blair the person' is a model husband and father, 'Tony Blair the Prime Minister' has been very bad for the family. He has abolished the married couples' allowance, for example, and disadvantaged two parent families.
John Kerry and the war on terror and abortion
Another politician who hid behind his biography was flip-flopping John Kerry. Senator Kerry constantly referred to his military service in Vietnam to justify his claim to become Commander-in-Chief. But his twenty-year Senate record was a better guide. Throughout that time he voted against military investment and even opposed the first Gulf War.
Senator Kerry was the first Catholic candidate for the White House to receive a minority of Catholic votes. His pro-abortion voting record probably sank him. He often talked about his days as an altar boy but most Catholics - and an overwhelming number of regular pro-life, Catholic churchgoers - saw through this.
ConservativeHome's Dictionary: Biography politics
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