Believe it or not, Party Political Broadcasts were first shown 75 years ago. Who said the age of spin was something new?!
That said, I would suggest that it is only over the last couple of decades or so that the format has become especially sophisticated; prior to that it was often simply a case of sitting a politician in a studio and having them talk awkwardly straight into the camera and address the nation.
I'm looking forward to attending Hanover's celebration of the anniversary tonight and they have put together this compilation video to give a taster of a longer commemorative film which will be available to download from their website shortly.
Do readers have memories of favourite PPBs from years gone by?
I fondly recall the one produced for the 1987 election which was basically footage of nothing but Margaret Thatcher meeting every President and Prime Minister going - simply seeking to highlight her dominant position on the world stage...
