Tim has just noted how Michael Crick is musing over whether the party might brand itself as the "Modern Conservatives" in the run-up to the general election.
But haven't we heard that somewhere before?
Those with a good memory of recent party leadership elections will recall that at both the 2001 and 2005 leadership elections the domain name www.modernconservatives.com (now defunct) was registered and used by none other than David Davis.
Indeed, he used it as a slogan on T-Shirts during the 2005 campaign, as the picture here - first posted on ConHome in 2005 - reminds us...
