Right wing words

I've just noticed this graphic on a Wall Street Journal blog.  It provides a list of words for Obama to use and not use.  Obama is advised to use "public" whereas conservatives want to talk about "government" and "politicians".  Obama should employ the words choice and control - rather than competition.  Conservatives want to talk about "regulations" while Obama is advised to talk about "rules".  Words have power.  Conservatives, for example, should talk about tax relief rather than tax cuts.  'Death duty' is a more powerful candidate for abolition than the 'inheritance tax'.  Renaming Margaret Thatcher’s ‘community charge’ as the undemocratic-sounding ‘poll tax’ was one of the left’s greatest rhetorical victories of recent times.