What business is it of Barack Obama who mends the paving slabs on the streets of Worksop? None whatsoever, of course, but Gordon Brown is clearly desperate for some Obama magic to rub off on him.
Labour's latest party election broadcast uses lots of gratuitous footage of the Prime Minister and the US President during the recent G20 summit in London in a broadcast that doesn't actually make any reference to the local - or European - elections. Which is quite bizarre given that the party has only got the TV airtime for the film on account of an election taking place.
At least David Cameron did at least make more than a passing reference to the matter of local council finances and how Conservative councils will use taxpayers' money at this morning's local election campaign launch - before going on to lambast the Government for its national record, of course.
Watch the Labour broadcast below.