Matthew Elliot spotted it last week, but in case you haven't read it yet, read this rather important post from Mr Fawkes concerning David Cameron's remarkable shift in tone at least week's PMQs.
It appears that our top brass are on to a major change in Britain's political culture:
The regular Ashcroft financed deep polling asks questions not just about voting intentions (it examines more deeper qualitative lines of questioning about motivations) has revealed a watershed change in voter psychology. The general public now views politicians with contempt, two years of tales of sleaze since Cash for Honours up to the current fiddles by the Speaker, have shifted the public's attitude beyond merely seeing politicians on a par with estate agents.
Guido goes onto to offer the following analysis:
Michael Gove has been at the forefront of an internal debate about what to do in the face of what is not just voter disenchantment with politics, it is real voter disgust with politicians. Gove and Steve Hilton argue that politics as normal won't do, root and branch change is needed. Transparency, real change, not just lip service or an attempt to change perceptions is required.
Quite so. Cameron must strain every sinew to show that he is on the side of the public not the establishment – even, or especially, if that means upsetting his own MPs.