It's become a bit of a cliche to describe a blog entry as "must read", but in the case of Guido's post on David Cameron's strategy, it's true. Readers who have followed the TPA's polling will notice some familiar themes - taking a stand against Westminster, running from 'outside the beltway'. Take a look at slide 48 from our September 2006 conference poll. If this turns out to be part of a longer term strategy, the Conservatives are spot on.
Those interested in the evolution of this debate should also read this paper by Dominic Cummings and James Frayne who wrote it while running the successful No campaign in the referendum on the North East Regional Assembly in November 2004 - the only electoral test so far of a political campaign using the "anti-politician" message. Dominic Cummings is now an adviser to Michael Gove MP.
