You can expect the profiles of David Cameron to come thick and fast now. Last night's Channel Four News was quick off the mark with a brief profile and you can watch that by clicking here.
Today's Indy offers an eight page pullout profile by Malcolm Macalister Hall and, unusually, for features in that newspaper it's all online.
The most interesting section of the interview/ profile, which is stuffed full of insights into DC's personality, comes in a section when the former TV PR man rejects the idea that the Conservative Party has an obvious Clause IV or can be rebranded with a simple name change:
"Some people have suggested adding a word, but I don't think it's actually the answer. I mean, look at Tesco - that used to be the cheap crappy supermarket, and over time it's transformed itself, and it didn't change its name."
David Cameron proposes a three stage process of change:
(1) "It's about making sure the party reflects the country; which is about the representation of women, and appealing to young people, and getting back into the cities."
(2) "It's expanding the policy portfolio to encompass things like climate change."
(3) "And the third thing is all the key principles, and trying to explain what they mean today: that 'low taxes' doesn't mean tax cuts for the rich - it means keeping taxes down to have a competitive economy and jobs for all."