Later today Mr Davis will attempt to refute Mr Cameron's claims that he is pursuing a crude “core-vote, right-wing agenda playing the same tunes”. Visiting Kent Mr Davis will talk about his commitment to social justice and will say that the Conservative Party must win the hearts of the wristband generation:
“Commentators talk about the wristband generation. I want to win the wristband generation for the Conservative Party. This is the generation who wears the ‘make poverty history’ wristbands. They display their intolerance of racism with their white and black bands. The blue bands have raised money to highlight awareness of bullying. This generation wants a government that hates injustice as much as it does. It doesn’t just want a government that helps them. It wants a government that also helps their neighbour. I will deliver that government for them. A Conservative government.”
The soft gel bracelet phenomenon began with the anti-cancer Livestrong bracelet of the Lance Armstrong Foundation. John Kerry wore the yellow 'Livestrong' bracelet throughout last year's presidential election. Tony Blair has worn the white 'Make Poverty History' wristband. Andrew Mitchell, David Davis' own campaign chief and Shadow International Development Secretary, wears one, too. The wristband phenomenon captures the commitment of younger voters, in particular, to great causes such as the elimination of world poverty. Mr Davis believes that such voters still want government to help them with tuition fees and affordable housing, for example, but they also want a government that shares their moral concerns.