It wasn't spelt out in those very words but that was the promise of an article that David Cameron has written for this morning's Yorkshire Post. Both leadership contenders were invited to set out their visions for Yorkshire - on the day of the York hustings. Mr Davis, a county MP, did exactly that. He spoke about the successful Conservative campaign against regional government and praised the innovative Conservative council running Bradford for reducing crime and improving urban design. He emphasised the need for better road and rail links between the region's main cities and called for the Conservative Party to have a "permanent campaigning presence" in Yorkshire.
Mr Cameron's article didn't present a vision for Yorkshire - but it did set out his views on crime. This is the paragraph that alludes to the 'tough on..' soundbite:
"A comprehensive anti-crime policy should be optimistic about our society’s capacity to change for the better. It must not only strengthen the criminal justice system, but re-civilise our society."
Mr Cameron suggests three fronts for recivilising society: parenting, the playground and popular culture. On parenting he says that Tories must get over their tendency to oppose parenting courses but that they should be delivered by the voluntary sector, rather than government. He also supports more mentoring and repeats his commitment to use the tax and benefits system to strengthen families and marriage - because "it’s best for children’s emotional and intellectual development when two parents are involved in their upbringing". The reassertion of discipline in schools is vital for the playground front and he emphasises "more freedom for headteachers". In terms of popular culture his remarks are very much of the bully pulpit variety:
"The music and games industry has to stop churning out material that celebrates aggression and violence. The drinks and entertainment industries must stop irresponsible alcohol marketing, and stop serving people who are drunk. Those who produce the media that children consume need to think harder about the social impact of their output."
These ideas - like those on the environment - bear Oliver Letwin's imprint. As Shadow Home Secretary Mr Letwin developed the conveyor belt to crime analysis and spoke of a neighbourly society in his landmark Beyond the Causes of Crime speech.
On the criminal justice side of his equation Mr Cameron proposes elected police commissioners, removal of the "restrictive practices which prevent the implementation of effective beat-based policing", "more prison places, more drug treatment, and better prison education and rehabilitation".