A few days after The Economist (also owned by Pearson) endorsed David Cameron, the FT has done the same.
A leader in today's newspaper concludes that Liam Fox's 'broken society' message is too gloomy and that he is not a candidate 'in tune with modern Britain'. David Davis is ruled out for being "unfocused" on policy and for failing to inspire his own party at Blackpool. Ken Clarke would "uncontrovertibly [be] able to give the government a tough time and to challenge Gordon Brown's claims of economic genius" but he his rejected by the FT because he does not recognise the need for a "modernisation agenda".
That leaves David Cameron:
"David Cameron's conference speech showed him in touch with contemporary concerns in a way that none of the other candidates managed. His public persona is attractive and approachable, and his message is one of optimism. He has already attracted the attention of voters alienated by political posturing and yah-boo politics. Yet he, too, has a weakness: a shortage of experience. He has held no significant front-bench positions, nor led in a parliamentary debate... The Tories need a leader who grasps the way that Britain has changed and can formulate ideas about how a modern Conservative party should respond. He lacks the experience that would make him a shoo-in for the post. But he has shown himself to be the only candidate who understands the challenge of repositioning the Conservative party for the 21st century."