If traditionalists are looking for a Tory policy that they can embrace with enthusiasm surely it is this:
"The Conservative Party has promised to overhaul advertising for public sector jobs in a move that could potentially hit The Guardian newspaper. Shadow chancellor George Osborne has vowed to move all public sector job ads from newspapers to a new official website if his party comes to power after the next general election. This plan could result in newspapers, particularly The Guardian's Wednesday Society section, losing around £790m spent by local and central government on job ads each year. The dedicated public sector website would only cost an estimated £5m."
Taken from BrandRepublic.com.