"7. We understand the limitations of government, but are not limited in our aspirations for government.
We believe in the role of government as a force for good. It can and should support aspirations such as home ownership, saving for a pension, and starting a business. It should support families and marriage, and those who care for others. And it should support the shared experiences that bring us together - such as sport, the arts and culture."
I think this is one of the best written and most important of the principles. The British people don't dislike government - they dislike ineffective government. Conservatives should be on the side of good government - particularly insofar as it encourages personal responsibility and Margaret Thatcher's vigorous virtues. A government that supports "aspirations such as home ownership, saving for a pension, and starting a business... families and marriage... and those who care for others" will actually, in the long-term, produce smaller government as it is building bigger citizens.
The shop window emphasis of this principle is rightly on good government - not its size.