Lack of clear mission and 'party of rich' label dog party on doorstep
In the latest ConHome survey we asked readers a number of questions about their experience of floating voters, on the doorstep and in general encounters.
The first question concerned the uber-modernisers' constant claim that the key Tory problem at the last election was that the party hadn't changed enough. Three-quarters of members don't think that was the real problem. They believe that the bigger problem was a lack of definition:
We then asked members to say how often they encountered certain criticisms of the party. The fact that all parties are the same and that the party was 'for the rich' were the most common problems. Voters are more likely to see Cameron as a PR man than to say the party hadn't changed.
1,551 members took part in the survey.