YouGov's Tory lead lowest for more than a year
Tim MontgomerieSunday morning, 8am:
Key finding from The Sunday Times:
"The prime minister’s resurrection is attributable in part to last weekend’s tearful television interview with Piers Morgan, in which he discussed the death of his baby daughter, Jennifer. An overwhelming 64% of people say it is right for politicians to display emotion more frequently, while just 14% believe such performances make them look “weak”."
Yesterday, we outlined David Cameron's own plan to use unconventional interview formats to reach floating voters.