Karen Bradley is MP for Staffordshire Moorlands. Follow her on Twitter here.
Today is the launch of my campaign to find 100 apprenticeships in 100 days for Staffordshire Moorlands. I’m really excited to be spearheading this local effort with the support of the National Apprenticeship Service (NAS) and the Leek Post and Times. I hope I am also setting an example by recruiting an apprentice myself.
The double-whammy benefit of apprenticeships ought to be obvious: they provide a financially efficient way of bringing enthusiastic people into work, and offer young apprentices personal and career development as they learn a trade. Research shows that apprenticeships provide companies with loyal, skilled staff who stay with them longer, and the NAS estimates that apprentices earn £100,000 more over their careers than comparable job starters.