Donna Edmunds is a Fellow at Progressive Vision.
Last time you went abroad, did you notice that people the world over seem to treat us Brits with a certain measure of respect not necessarily afforded to all other nationalities? To be a Brit abroad is to receive an open-armed, open-doored welcome in to the businesses, and sometimes the homes of strangers abroad. Ever wondered why that might be?
Of course there was a time, not so long ago, when Britain was top dog. We ranged across the world leaving our mark wherever we went. People admired our stoicism and ability to drink tea in almost any circumstance. But a great deal of this respect was also gained through our BBC broadcasts into the homes of millions; in a multitude of languages, the words “This is London” held great resonance.
My mother’s family was just one of countless many who would covertly listen to Voice of America and the BBC World Service for a reliable account of what was happening within their own country. She recalls that, whilst a coup or other national disaster was taking place, the state media would show ballet for hours on end – even as recently as 1986 when the Chernobyl disaster struck. “In fact”, she says “it got to the stage where, if you turned on the TV and ballet was on, you’d know that something was up.” At which point the TV would be turned off and the family would retreat to the back room to huddle around the Bakelite radio, turned down so that it was barely audible, and tune into the World Service.
Those radio broadcasts were carried to her and the family on short wave radio transmissions originating from transmitters located on British soil. Next month, the BBC plans to decommission those transmitters.
The Berlin Wall has fallen and the Soviet Bloc has broken up, but the World Service continues to be a reliable and trusted media source for millions of people worldwide. Its audience figures are 50% higher than those of its leading competitors, and until 2009 were rising – from 120 million in 1993 to a record high of 188 million. But in 2010 those figures dropped by 20 million, due, in part, to the rolling back of the short wave service.