Cllr Paul Scully is leader of the Conservative Group in Sutton. His blog has been judged among the best councillor blogs in the country. Here he says councillors blogging is time well spent.
The fact that you are reading this on Conservative Home suggests that you already know that Conservatives are at the forefront of political blogging. This doesn’t have to be limited to Westminster news and gossip. I started Scully’s Blogspot, three weeks after being elected in 2006 with an article entitled “Does cyberspace need another blog?” I believed that it did then and after 280 articles and 1200 comments from residents, I believe that there is plenty of room for more now.
Blogging is a fantastic way of getting a message over in a hurry. Maybe you have just returned from a committee where you have been instrumental in rejecting a proposed eyesore in your village idyll? Whilst everything is fresh in your mind, you can get it down in writing, whereas a printed newsletter has a lead time for design and printing causing some smaller stories to date too quickly if left to traditional means. Space on newsletters is precious. Use the blog for as much as you want - as long as it is likely to be interesting for the reader. This way people can dip in and out of your blog, seeing how much time you are spending fighting for their concerns. I also use mine as a repository for my stories and photos, picking out the best for newsletters every few weeks.
Leaflets tend to be glanced at on the way to the bin. I am one of an ever-increasing number of people that get the majority of my news locally and nationally via the Internet. Not that paper has had its day after 2000 years; far from it. Everything that I print has an advert for my blog. This isn’t Field of Dreams stuff, “build it and they will come”. Keeping the film theme, “In cyberspace no-one can hear you scream.” It’s a lonely place unless people know that you are there and care about what you write, so put the address on your letterheads, leaflets, business cards, anywhere.
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