Simon has spent the last two decades working in the public affairs industry, having studied history at the University of York and worked as a researcher to a Conservative MP.
He said on his selection:
"I'm delighted to have been selected by the members of Hackney South and Shoreditch as their candidate. We have a great team in Hackney and I'm really proud to be a part of it. Few areas have been more let down by Labour than Hackney, with residents right across the borough suffering serious social and economic problems as a result of more than a decade of non-delivery by New Labour. Over the coming months I look forward to acting as a voice for change within Hackney.
"The people of Hackney deserve much better and there is lots of work to be done. The European elections of 4 June will present a real opportunity to make inroads in a borough which has been taken for granted by Labour for too long. As we head towards the General Election and the 2010 council elections, we will be holding numerous campaigning and membership boosting events. If you live in area and would like to help deliver our message for change, please drop us an email at email@example.com."
Hackney South and Shoreditch has been won by Labour at every election since its creation as a seat in 1974. Since 2005 it has been represented by Meg Hillier, now a Home Office minister, who will defend a notional majority (after minor boundary changes) of around 10,000 ove the Lib Dems, with the Conservatives starting in third place.