If you visit the BBC News website today, you'll see a headline that might well surprise you.
Wow. That's pretty worrying, given the disastrous impact that joining the single currency would have on Britain.
It's also pretty demoralising for those of us who have been campaigning hard to build up opposition to Euro membership. If after all the evidence that has been gathered and all the effort that has been put into making the case, business leaders are still in favour, then we have a big problem.
Or rather it would be worrying and it would be demoralising if it was actually true.
When you read the full story, it turns out the headline is simply, for want of a better word, a lie.
"Business leaders" suggests a number of things. First and foremost it leads the reader to think of business organisations like the Confederation of British Industry or the Institute of Directors. But it's neither of them.
Failing that, then surely the headline "Business leaders say Britain should still join the Euro" refers to a survey of senior business people? Nope.
So who on earth are these leaders who make up such an influential cohort.
Well, there are, er, six of them. Yes - just six. And "business leader" can apparently include people who were important ten years ago but have since retired.
Even worse, the story was based on an utterly biased survey of just eight people, all of whom were chosen specifically because they were high profile cheerleaders for the single currency in the past.
This is not a survey of business leaders at all, it is a ring round of eight Pro-Euro business people.
Essentially, the real story here is that if you ask eight people who were totally wrong about the Euro ten years ago whether they are still wrong, you will find out that six will say "yes", while one will say he's changed his mind and one is undecided. The headline may as well be "Six hardcore europhiles still europhile".
There is no news hook for this report - someone at the BBC just decided to go out of their way to give this tiny group of people, who are utterly unrepresentative of business and the public, a platform, and then massively over-egg the importance of both them and their entirely predictable views.
As well as the biased premise for the research, the write up of the story itself is biased, not just misrepresenting the people questioned reporting "high profile campaigns both for and against entry" whilst failing to mention that the public overwhelmingly supported the No Euro campaign.
Can you imagine the BBC giving online and Today Programme coverage to news that six business people who opposed the Euro ten years ago still hold the same opinion? No - they would say it isn't news, and they'd be right. So why was this article ever written?