Catching up with some reading I note this from Peter Wilby's Guardian column:
"The Telegraph group, by my calculations, probably sold an average 60,000 full-price papers a day (including Sundays) that it would not otherwise have sold, taking into account that, on previous market trends, circulation might have dropped. The group may already have netted, on a conservative estimate, an extra £600,000 in sales revenue. Even if it paid £300,000 for the MPs' files - some accounts put the figure much lower - it is handsomely in profit, without allowing for enhanced advertising."
The Telegraph will, of course, hope that many of its extra readers stay with the newspaper in the months ahead. My guess is that the effect on Telegraph revenues will be much greater than £300,000 when Editor Will Lewis does his end-of-year sums.
