A new low in advertising?

This tasteless ad (click to enlarge) has just been produced by America's anti-smoking lobby.

The text at the bottom of the ad says:

"Terrorism-related deaths since 2001: 11,337

Tobacco-related deaths since 2001: 30,000,000."

I can't beat copyranter's judgment: "Next time, why not add little floating pieces of ash to represent the WTC workers who jumped to their deaths?"